In February 2025, Google announced the removal of its AI assistant, Gemini, from the main Google app on iOS platforms. Users attempting to access Gemini through the Google app are now prompted to download the standalone Gemini app from the App Store. This move aims to provide a more dedicated and enhanced user experience for Gemini’s functionalities. 9to5 Google
Enhancements in the Standalone Gemini App
The dedicated Gemini app offers several features designed to enrich user interaction:
Gemini Live: A voice-based feature enabling natural, conversational interactions with the AI assistant.
Integration with Google Services: Seamless connectivity with other Google services such as YouTube, Maps, Gmail and Search, allowing users to perform tasks more efficiently without switching between apps.
Advanced Image Generation: Utilising Google’s latest AI models, the app offers sophisticated image generation capabilities, enabling users to create visuals directly within the app. macrumors.com
Implications for iOS Users
For iPhone users, this transition necessitates downloading the standalone Gemini app to continue accessing its features. While this change introduces an additional step, it provides a more tailored and enriched AI experience. The standalone app allows for quicker updates and the introduction of new features, ensuring users have access to the latest advancements in AI technology. 9to5 Google
Strategic Considerations
Google’s decision to migrate Gemini exclusively to its dedicated app reflects a broader strategy to position Gemini as a direct competitor to other AI chatbots like OpenAI’s ChatGPT and Anthropic’s Claude. By offering Gemini as a standalone service, Google can focus on rapid development and deployment of AI features, potentially enhancing user engagement and satisfaction. TechCrunch
Final Thought
The removal of Gemini from the main Google app on iOS devices marks a significant step in Google’s AI strategy. By directing users to the standalone Gemini app, Google aims to provide a more focused and feature-rich AI assistant experience. For users, this change offers an opportunity to engage with a more advanced and integrated AI tool, tailored to meet a wide range of needs and preferences.
It remains to be seen how many of the current Google app users on iOS actually are willing to download a separate and entirely new app just to access Gemini.
North Atlantic
Victor A. Lausas
